The nexus between social media behaviour, negative consumer emotions and brand disloyalty

Harri Jalonen, Jari Jussila

Research output: Other conference contribution › Abstract › Scientific

Original language	English
Publication status	Published - 11 Nov 2016
Event	12th European Conference on Management Leadership and Governance - College of Management National University of Political Studies and Public Administration , Bucharest, Romania Duration: 10 Nov 2016 → 11 Nov 2016 Conference number: 12 http://www.academic-conferences.org/conferences/ecmlg/

Conference	12th European Conference on Management Leadership and Governance
Abbreviated title	ECMLG
Country/Territory	Romania
City	Bucharest
Period	10/11/16 → 11/11/16
Internet address	http://www.academic-conferences.org/conferences/ecmlg/

Keywords

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title = "The nexus between social media behaviour, negative consumer emotions and brand disloyalty",

keywords = "social media, Electronic word of mouth, negative emotions, brand disloyalty",

author = "Harri Jalonen and Jari Jussila",

year = "2016",

month = nov,

day = "11",

language = "English",

note = "12th European Conference on Management Leadership and Governance, ECMLG ; Conference date: 10-11-2016 Through 11-11-2016",

url = "http://www.academic-conferences.org/conferences/ecmlg/",

}

TY - CONF

T1 - The nexus between social media behaviour, negative consumer emotions and brand disloyalty

AU - Jalonen, Harri

AU - Jussila, Jari

N1 - Conference code: 12

PY - 2016/11/11

Y1 - 2016/11/11

KW - social media

KW - Electronic word of mouth

KW - negative emotions

KW - brand disloyalty

UR - http://www.academic-conferences.org/conferences/ecmlg/ecmlg-future-and-past/

M3 - Abstract

T2 - 12th European Conference on Management Leadership and Governance

Y2 - 10 November 2016 through 11 November 2016

ER -