The positioning strategy of new products

O. Uusitalo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe positioning strategy of new products
    Original languageEnglish
    Title of host publicationProceedings of EBRF 2008, Research Forum to Understand Business in Knowledge Society
    EditorsN. Helander, M. Hannula, I. Ilvonen, M. Seppä
    PublisherTampere University of Technology and University of Jyväskylä
    Pages1-11
    Number of pages11
    ISBN (Electronic)978-951-39-3426-2
    ISBN (Print)978-952-15-2090-7
    Publication statusPublished - 2008
    Publication typeA4 Article in conference proceedings
    EventRESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY -
    Duration: 1 Jan 1900 → …

    Conference

    ConferenceRESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY
    Period1/01/00 → …

    Publication forum classification

    • No publication forum level

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