The relationship between player types and gamification feature preferences

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In this study, we investigate how users’ general gaming preferences (i.e. on dimensions of achievement, immersion and social orientations) are related to their perception of the (enjoyment, usefulness, ethicalness motivationability and continued use) of different gamification features. The study was amongst 144 students as a vignette study, framed in the context of gamification of the Moodle educational platform. The results show that, while achievement–orientation in gaming preferences is positively associated with perceptions of achievement–related gamification features, immersion and social gaming orientations had little, if any, positive associations with the different perceptions related to gamification features. While the results indicate that achievement-related gamification may be preferred by achievement-oriented players, overall players’ gaming preferences types may not be a comprehensive predictor for gamification preferences.
Original languageEnglish
Title of host publicationGamiFIN Conference 2020
Subtitle of host publicationProceedings of the 4th International GamiFIN Conference
EditorsJonna Koivisto, Mila Bujić, Juho Hamari
Number of pages10
Publication statusPublished - 2020
Publication typeA4 Article in conference proceedings
EventInternational GamiFIN Conference -
Duration: 1 Jan 1900 → …

Publication series

NameCEUR workshop proceedings
ISSN (Electronic)1613-0073


ConferenceInternational GamiFIN Conference
Period1/01/00 → …

Publication forum classification

  • Publication forum level 1


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