The Role of Service-Dominant Logic in Licensing

Olavi Uusitalo, Kjell Gronhaug

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe Role of Service-Dominant Logic in Licensing
    Original languageEnglish
    Title of host publicationProceedings of the 5th International Conference on Business Market Management, BMM2011, 18-20 May 2011, Tampere
    EditorsTommi Mahlamäki, Olavi Uusitalo, Doris Jansson
    Place of PublicationTampere
    PublisherTampere University of Technology. Department of Industrial Management
    Pages10
    ISBN (Print)978-952-15-2586-5
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

    Publication series

    NameInternational Conference on Business Market Management
    PublisherTampere University of Technology. Department of Industrial Management

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