The role of WWW sites in delivering brand's value: the user-based evaluation

R. Breite, K. U. Koskinen

Research output: Contribution to journal › Article › Scientific › peer-review

Translated title of the contribution	The role of WWW sites in delivering brand's value: the user-based evaluation
Original language	English
Pages (from-to)	39-58
Journal	International Journal of Electronic Marketing and Retailing
Volume	2
Issue number	1
Publication status	Published - 2008
Publication type	A1 Journal article-refereed

Publication forum classification

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title = "The role of WWW sites in delivering brand's value: the user-based evaluation",

author = "R. Breite and Koskinen, {K. U.}",

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year = "2008",

language = "English",

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AU - Breite, R.

AU - Koskinen, K. U.

N1 - Contribution: organisation=pori,FACT1=1

PY - 2008

Y1 - 2008

M3 - Article

VL - 2

SP - 39

EP - 58

JO - International Journal of Electronic Marketing and Retailing

JF - International Journal of Electronic Marketing and Retailing

IS - 1

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