The role of WWW sites in delivering brand's value: the user-based evaluation

R. Breite, K. U. Koskinen

    Research output: Contribution to journalArticleScientificpeer-review

    Translated title of the contributionThe role of WWW sites in delivering brand's value: the user-based evaluation
    Original languageEnglish
    Pages (from-to)39-58
    JournalInternational Journal of Electronic Marketing and Retailing
    Volume2
    Issue number1
    Publication statusPublished - 2008
    Publication typeA1 Journal article-refereed

    Publication forum classification

    • No publication forum level

    Cite this