The state of art of mass customization practices in Finnish technology industries - Preliminary results of multiple case study of 40 companies

M. Mäkipää, L. Ahoniemi, M. Mertanen, M. Sievänen, L. Peltonen, M. Ruohonen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe state of art of mass customization practices in Finnish technology industries - Preliminary results of multiple case study of 40 companies
    Original languageEnglish
    Title of host publicationThe 2007 World Conference on Mass Customization & Personalization MCPC, October 7-12, 2007, Cambridge, MA, USA
    EditorsWilliam Mitchell, Frank Piller, Tseng Mitchell
    Place of PublicationBoston
    Pages14 p
    Edition2007
    Publication statusPublished - 2007
    Publication typeA4 Article in conference proceedings

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