The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets

Toni Mikkola, Tommi Mahlamäki

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets
    Original languageEnglish
    Title of host publicationProceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia
    Place of PublicationAdelaide, Australia
    PublisherUniversity of South Australia
    Pages7
    Publication statusPublished - 2012
    Publication typeA4 Article in conference proceedings

    Publication series

    NameAustralian and New Zealand Marketing Academy Conference
    ISSN (Print)1447-3275

    Publication forum classification

    • No publication forum level

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