The use of a mix of 'online' and 'offline' channels in industrial marketing communications

Toni Mikkola, Tommi Mahlamäki, Olavi Uusitalo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionThe use of a mix of 'online' and 'offline' channels in industrial marketing communications
    Original languageEnglish
    Title of host publication28th IMP Conference, 11-15 September 2012, Rome, Italy
    Place of PublicationRome, Italy
    PublisherIMP Group
    Pages1-10
    Number of pages10
    Publication statusPublished - 2012
    Publication typeA4 Article in conference proceedings

    Publication series

    NameIndustrial Marketing and Purchasing Conference

    Publication forum classification

    • No publication forum level

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