Kulutuksen vähentämisen tavat kestävässä kuluttamisessa

Translated title of the contribution: The ways of reducing consumption as a form of sustainable consumption

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Abstract

Reducing consumption is a key form of sustainable consumption. This article examines Finnish consumers’ ways of reducing consumption. Empirical data was collected through interviews. Altogether seventy ways of reducing consumption were identified from the data. These practices related to everyday consumption items such as food, clothes, transportation, and home goods. The identified ways of reducing consumption were categorized based on previous research and it was recognized that consumers rarely reduce consumption through rejection. More often they reduce consumption through restriction and reclamation. In this article, reclamation is recognized to have three subcategories: supporting circular economy, utilization of sustainable products and services, and proactive consumption. Especially the practices of reclamation illustrate how consumers approach all the stages of consumption in a new way when reducing consumption.
Translated title of the contributionThe ways of reducing consumption as a form of sustainable consumption
Original languageFinnish
Pages (from-to)31-49
JournalKulutustutkimus.Nyt [Finnish Journal of Consumer Research]
Volume14
Issue number1-2
Publication statusPublished - 15 Mar 2021
Publication typeA1 Journal article-refereed

Keywords

  • sustainable consumption
  • anti-consumption
  • Circular Economy

Publication forum classification

  • Publication forum level 1

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