Towards a Marketing Strategy for Open Source Software

Valentina Lenarduzzi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2 Citations (Scopus)


Open Source Software (OSS) communities do not often invest in marketing strategies to promote their products in a competitive way. The web pages of OSS products are the main communication channel with potential users and they should act as a product's shopping window. However, even the home pages of well-known OSS products show technicalities and details that are not relevant the vast majority of users. So, final users and even developers, who are interested in evaluating and potentially adopting an OSS product, are often negatively impressed by the web portal of the product and turn to proprietary software solutions or fail to adopt OSS that may be useful in their activities.
Original languageEnglish
Title of host publicationProceedings of the 12th International Conference on Product Focused Software Development and Process Improvement
Publication statusPublished - 2011
Externally publishedYes
Publication typeA4 Article in conference proceedings


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