@inproceedings{5ec28f6b6aa94fa09d056093064f3d25,
title = "Towards a theoretical framework for analysing blogs as user-generated content",
keywords = "brand meanings, brand relationships, wearable sports technology, brand meanings, brand relationships, wearable sports technology",
author = "Riikka M{\"a}kinen and Pekka Tuominen",
year = "2016",
doi = "10.1007/978-3-319-39919-5_38",
language = "English",
isbn = "978-3-319-39919-5",
series = "Eurasian Studies in Business and Economics",
publisher = "Springer International Publishing",
number = "4",
pages = "511--523",
editor = "Bilgin Mehmet",
booktitle = "Financial environment and business development : Proceedings of the 16th Eurasia Business and Economics Society Conference",
note = "Eurasia business and economics society conference ; Conference date: 01-01-2017",
}