Towards a theoretical framework for analysing blogs as user-generated content

Riikka Mäkinen, Pekka Tuominen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationFinancial environment and business development : Proceedings of the 16th Eurasia Business and Economics Society Conference
    EditorsBilgin Mehmet
    Place of PublicationCham, Switzerland
    PublisherSpringer International Publishing
    Pages511-523
    ISBN (Print)978-3-319-39919-5
    DOIs
    Publication statusPublished - 2016
    Publication typeA4 Article in conference proceedings
    EventEurasia business and economics society conference -
    Duration: 1 Jan 2017 → …

    Publication series

    NameEurasian Studies in Business and Economics
    Number4
    ISSN (Print)2364-5075

    Conference

    ConferenceEurasia business and economics society conference
    Period1/01/17 → …

    Keywords

    • brand meanings
    • brand relationships
    • wearable sports technology

    Publication forum classification

    • Publication forum level 0

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