Towards implementing a service strategy by simulating customers' business environment: The case of a business game concept

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

23 Citations (Scopus)

Translated title of the contribution	Towards implementing a service strategy by simulating customers' business environment: The case of a business game concept
Original language	English
Title of host publication	Proceedings of the Learning with Games 2007, 24th - 26th September 2007, Sophia Antipolis, France
Editors	M. Taisch, J. Cassina
Pages	97-104
Number of pages	8
Publication status	Published - 2007
Publication type	A4 Article in conference proceedings

Publication forum classification

@inproceedings{ee83368a79124f81a5c0e53019caf8df,

title = "Towards implementing a service strategy by simulating customers' business environment: The case of a business game concept",

author = "T. Laine and J. Paranko and P. Suomala",

note = "Contribution: organisation=tta,FACT1=1",

year = "2007",

language = "English",

isbn = "978-88-901168-0-3",

pages = "97--104",

editor = "M. Taisch and J. Cassina",

booktitle = "Proceedings of the Learning with Games 2007, 24th - 26th September 2007, Sophia Antipolis, France",

}

Towards implementing a service strategy by simulating customers' business environment: The case of a business game concept. / Laine, T.; Paranko, J.; Suomala, P.
Proceedings of the Learning with Games 2007, 24th - 26th September 2007, Sophia Antipolis, France. ed. / M. Taisch; J. Cassina. 2007. p. 97-104.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Towards implementing a service strategy by simulating customers' business environment: The case of a business game concept

AU - Laine, T.

AU - Paranko, J.

AU - Suomala, P.

N1 - Contribution: organisation=tta,FACT1=1

PY - 2007

Y1 - 2007

M3 - Conference contribution

SN - 978-88-901168-0-3

SP - 97

EP - 104

BT - Proceedings of the Learning with Games 2007, 24th - 26th September 2007, Sophia Antipolis, France

A2 - Taisch, M.

A2 - Cassina, J.

ER -