Toyification. A Conceptual Statement

Mattia Thibault, Kati Heljakka

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional


Our paper focuses on toyification. By this phenomenon, we point to two, parallel developments: 1) The increasing prestige of toys, which start to find their way in classrooms, art museums, fashion and so on, influencing in this way other languages, and, 2) The deliberate attempt to design products according to toy aesthetics in order to make them more appealing. More specifically, toyification communicates the idea of an entity (physical, digital or hybrid) being intentionally reinforced with toyish elements or dimensions; an object, a structure, an application, a character or a technology designed to acquire a toyish appearance, form or function
Original languageEnglish
Title of host publicationProceedings of the 8th International Toy Research Association World Conference
Subtitle of host publicationToys and Material Culture: Hybridisation, Design and Consumption
Number of pages18
Publication statusPublished - Mar 2019
Publication typeD3 Professional conference proceedings
EventInternational Toy Research Association World Conference -
Duration: 11 Jul 201813 Jul 2019


ConferenceInternational Toy Research Association World Conference


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