Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

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3 Citations (Scopus)


There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society.
Original languageEnglish
Pages (from-to)2031-2046
Issue number10
Early online date18 Sept 2019
Publication statusPublished - 1 Aug 2020
Externally publishedYes
Publication typeA1 Journal article-refereed

Publication forum classification

  • Publication forum level 2


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