Triggers and configurations of relationship fading in cultural-sponsorship relationships

R Olkkonen; P Tuominen

Triggers and configurations of relationship fading in cultural-sponsorship relationships

R Olkkonen
, P Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 21th Annual IMP Conference, September 1-3, 2005, Rotterdam, Holland. USB-publications of the School of Management at the Erasmus University
Editors	Finn Wynstra
Place of Publication	Rotterdam
Pages	1-20
Publication status	Published - 2005
Publication type	A4 Article in conference proceedings

Cite this

@inproceedings{9e287cf2c4f44653b33440e307225a93,

title = "Triggers and configurations of relationship fading in cultural-sponsorship relationships",

author = "R Olkkonen and P Tuominen",

year = "2005",

language = "English",

pages = "1--20",

editor = "Finn Wynstra",

booktitle = "Proceedings of the 21th Annual IMP Conference, September 1-3, 2005, Rotterdam, Holland. USB-publications of the School of Management at the Erasmus University",

}

Triggers and configurations of relationship fading in cultural-sponsorship relationships. / Olkkonen, R; Tuominen, P.
Proceedings of the 21th Annual IMP Conference, September 1-3, 2005, Rotterdam, Holland. USB-publications of the School of Management at the Erasmus University. ed. / Finn Wynstra. Rotterdam, 2005. p. 1-20.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Triggers and configurations of relationship fading in cultural-sponsorship relationships

AU - Olkkonen, R

AU - Tuominen, P

PY - 2005

Y1 - 2005

M3 - Conference contribution

SP - 1

EP - 20

BT - Proceedings of the 21th Annual IMP Conference, September 1-3, 2005, Rotterdam, Holland. USB-publications of the School of Management at the Erasmus University

A2 - Wynstra, Finn

CY - Rotterdam

ER -