Understanding consumers' renewable energy behaviour beyond 'homo economicus': An exploratory survey in four European countries

Kirsi Kotilainen, Jussi Valta, Saku J. Mäkinen, Pertti Järventausta

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    1 Citation (Scopus)

    Abstract

    Climate change is putting global pressure for energy consumption and production to move towards sustainable solutions based on clean energy sources. Rapid advancements in technology make energy generation and storage solutions available and affordable for consumers and enable them to become relevant actors in the energy process. The actual success of sustainable energy solutions is however not so much dependent on technological readiness, which is already in place to large extent, but rather on influencing consumer adoption in an impactful way. This article explores consumers' behavioral drivers for the adoption of renewable energy solutions by comparing the economic, ecologic and social preferences of consumers in four European countries.

    Original languageEnglish
    Title of host publication2017 14th International Conference on the European Energy Market, EEM 2017
    PublisherIEEE
    ISBN (Electronic)9781509054992
    DOIs
    Publication statusPublished - 14 Jul 2017
    Publication typeA4 Article in conference proceedings
    EventInternational Conference on the European Energy Market -
    Duration: 1 Jan 1900 → …

    Publication series

    Name
    ISSN (Electronic)2165-4093

    Conference

    ConferenceInternational Conference on the European Energy Market
    Period1/01/00 → …

    Keywords

    • Consumer
    • Incentives
    • Policy
    • Prosumer
    • Renewable energy

    Publication forum classification

    • Publication forum level 1

    ASJC Scopus subject areas

    • Marketing
    • Energy Engineering and Power Technology
    • Fuel Technology

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