Understanding Continuance Intention to Use Smoking Cessation Online Health Community: A Social Exchange Perspective

Chenglong Li, Hongxiu Li, Reima Suomi

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Abstract

This study aims to investigate the factors determining smokers’ continuance intention to use smoking cessation online health communities from a social exchange perspective. This study proposes that the benefits of using smoking cessation online health community consists of informational benefit, emotional benefit, and companionship, which have positive effects on users’ continuance intention to use smoking cessation online health communities, whereas the cost is composed of time and efforts as well as privacy concern, which exert a negative impact on smokers’ continuance intention. In addition, some factors are set as moderators in the proposed research model to explore the different roles of benefits and costs in shaping continuance intention among different user groups.
Original languageEnglish
Title of host publicationProceedings of the 2019 Pacific Asia Conference on Information Systems (PACIS)
EditorsDongming Xu, James Jiang, Hee-Woong Kim
PublisherAssociation for Information Systems
Number of pages8
Publication statusPublished - 2019
Publication typeD3 Professional conference proceedings
EventPacific Asia Conference on Information Systems -
Duration: 1 Jan 1900 → …

Conference

ConferencePacific Asia Conference on Information Systems
Period1/01/00 → …

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