Understanding relationship fading in cultural sponsorships

R Olkkonen, P Tuominen

    Research output: Contribution to journalArticleScientificpeer-review

    30 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)64-77
    JournalCorporate Communications: An International Journal
    Volume11
    Issue number1
    DOIs
    Publication statusPublished - 2006
    Publication typeA1 Journal article-refereed

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