| Original language | English |
|---|---|
| Pages (from-to) | 64-77 |
| Journal | Corporate Communications: An International Journal |
| Volume | 11 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2006 |
| Publication type | A1 Journal article-refereed |
Understanding relationship fading in cultural sponsorships
R Olkkonen, P Tuominen
Research output: Contribution to journal › Article › Scientific › peer-review
35
Citations
(Scopus)