User Experience of VR Sports: A Uses and Gratifications View

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Abstract

Virtual reality (VR) sports have become a new phenomenon in sports. We have witnessed an increase in VR sports among individual participants in their casual lives during and after the COVID-19 pandemic. However, there is a lack of a deep understanding of the user experience in VR sports usage in casual life at the individual participant level. To address the above research gap, this research explores the user experience of VR sports based on a uses and gratifications perspective via interviews among twelve VR sports users. The present research provides a deep understanding of the user experience of VR sports usage by identifying four gratifications in VR sports usage that meet users’ psychological needs. The four gratifications are hedonic gratification, utilitarian gratification, technology gratification, and social gratification.

Original languageEnglish
Title of host publicationE-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
Subtitle of host publication23rd Wuhan International Conference, WHICEB 2024, Wuhan, China, May 24–26, 2024, Proceedings, Part III
EditorsYiliu Paul Tu, Maomao Chi
PublisherSpringer
Pages260-272
Number of pages13
ISBN (Print)9783031603266
DOIs
Publication statusPublished - 2024
Publication typeA4 Article in conference proceedings
EventWuhan International Conference on E-business - Wuhan, China
Duration: 24 May 202426 May 2024

Publication series

NameLecture Notes in Business Information Processing
Volume517 LNBIP
ISSN (Print)1865-1348
ISSN (Electronic)1865-1356

Conference

ConferenceWuhan International Conference on E-business
Country/TerritoryChina
CityWuhan
Period24/05/2426/05/24

Keywords

  • Digital Sports
  • User experience
  • Uses and gratifications theory
  • VR sports

Publication forum classification

  • Publication forum level 1

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Business and International Management
  • Information Systems
  • Modelling and Simulation
  • Information Systems and Management

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