UX Expeditions in Business-to-Business Heavy Industry ­ Lessons Learned

Virpi Roto; Eija Kaasinen; Maaria Nuutinen; Marko  Seppänen

doi:10.1145/2851581.2851600

UX Expeditions in Business-to-Business Heavy Industry Lessons Learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

6 Citations (Scopus)

Abstract

Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.

Original language	English
Title of host publication	CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
Publisher	ACM
Pages	833-839
ISBN (Print)	978-1-4503-4082-3
DOIs	https://doi.org/10.1145/2851581.2851600
Publication status	Published - 5 May 2016
Publication type	A4 Article in conference proceedings
Event	ACM SIGCHI annual conference on human factors in computing systems - Duration: 1 Jan 2016 → …

Conference

Conference	ACM SIGCHI annual conference on human factors in computing systems
Period	1/01/16 → …

Publication forum classification

Publication forum level 2

Access to Document

10.1145/2851581.2851600

Cite this

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title = "UX Expeditions in Business-to-Business Heavy Industry Lessons Learned",

abstract = "Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.",

author = "Virpi Roto and Eija Kaasinen and Maaria Nuutinen and Marko Sepp{\"a}nen",

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Roto, V, Kaasinen, E, Nuutinen, M & Seppänen, M 2016, UX Expeditions in Business-to-Business Heavy Industry Lessons Learned. in CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems . ACM, pp. 833-839, ACM SIGCHI annual conference on human factors in computing systems, 1/01/16. https://doi.org/10.1145/2851581.2851600

UX Expeditions in Business-to-Business Heavy Industry Lessons Learned. / Roto, Virpi; Kaasinen, Eija; Nuutinen, Maaria et al.
CHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems . ACM, 2016. p. 833-839.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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