Value Add in the Reciprocal Multistage Marketing

Jari Ruokolainen; Martti Mustajärvi; Olavi Uusitalo

Value Add in the Reciprocal Multistage Marketing

Jari Ruokolainen, Martti Mustajärvi, Olavi Uusitalo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Value Add in the Reciprocal Multistage Marketing
Original language	English
Title of host publication	The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA
Place of Publication	Atlanta, GA
Publisher	IMP Group
Pages	1-6
Number of pages	6
Publication status	Published - 2013
Publication type	A4 Article in conference proceedings

Publication series

Name	Industrial Marketing and Purchasing Conference

Publication forum classification

No publication forum level

Access to Document

Cite this

@inproceedings{b22942a28d5944daa8de6557e1feddb7,

title = "Value Add in the Reciprocal Multistage Marketing",

author = "Jari Ruokolainen and Martti Mustaj{\"a}rvi and Olavi Uusitalo",

note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-09-29<br/>Publisher name: IMP Group",

year = "2013",

language = "English",

series = "Industrial Marketing and Purchasing Conference",

publisher = "IMP Group",

pages = "1--6",

booktitle = "The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA",

}

Value Add in the Reciprocal Multistage Marketing. / Ruokolainen, Jari; Mustajärvi, Martti; Uusitalo, Olavi.
The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA. Atlanta, GA: IMP Group, 2013. p. 1-6 (Industrial Marketing and Purchasing Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Value Add in the Reciprocal Multistage Marketing

AU - Ruokolainen, Jari

AU - Mustajärvi, Martti

AU - Uusitalo, Olavi

N1 - Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-09-29<br/>Publisher name: IMP Group

PY - 2013

Y1 - 2013

M3 - Conference contribution

T3 - Industrial Marketing and Purchasing Conference

SP - 1

EP - 6

BT - The 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA

PB - IMP Group

CY - Atlanta, GA

ER -