@inproceedings{065f4c29fc764706af69f24f5da37f55,
title = "Value Creation Challenges in Multichannel Retail Business Models",
keywords = "arvonluonti, business model, kauppa, liiketoimintamalli, monikanavaisuus, multichannel, retail, retailing, value, value creation, arvonluonti, business model, kauppa, liiketoimintamalli, monikanavaisuus, multichannel, retail, retailing, value, value creation",
author = "Mika Yrj{\"o}l{\"a}",
year = "2013",
language = "English",
pages = "1--15",
booktitle = "22nd Nordic Academy of Management Conference, held at University of Iceland Reykjavik, 21-23 August, 2013",
}