@inproceedings{4e613b79b6b24631aa82843f4b6205db,
title = "Value creation mechanisms in product variety development",
abstract = "The aim is to study value creation mechanisms in product variety development and to discuss how the mechanisms could be used in communicating and evaluating the business potential of product variety development. The mechanisms were recognised by studying the literature of modularisation, product platform and product family development. Mechanisms that increase and decrease profit were found. Industrial case study suggests that clarifying the important value creation mechanisms can be beneficial in negotiating the justification to invest in R\&D projects in supporting the business.",
keywords = "product variety, decision making, modularisation, product families, portfolio management",
author = "Jarkko Pakkanen and Tero Juuti and Timo Lehtonen",
year = "2018",
month = may,
day = "21",
doi = "10.21278/idc.2018.0240",
language = "English",
volume = "2",
series = "DESIGN",
publisher = "The Design Society",
pages = "623--632",
editor = "Dorian Marjanovi{\'c} and Mario {\v S}torga and Stanko {\v S}kec and Nenad Boj{\v c}eti{\'c} and Neven Pavkovi{\'c}",
booktitle = "DS92: Proceedings of the DESIGN 2018 15th International Design Conference",
note = "International design conference ; Conference date: 01-01-2014",
}