VR/AR Application in E-commerce: A Literature Review

Hong Chen; Hongxiu Li

VR/AR Application in E-commerce: A Literature Review

Hong Chen, Hongxiu Li

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Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Abstract

Virtual Reality (VR) or Augmented Reality (AR) offers practitioners unprecedented opportunities to boom their businesses, such as in the e-commerce context. However, there is a lack of holistic understanding of the application of VR/AR in e-commerce based on the literature. To address the above research gap, the current study conducts a literature review on VR/AR research in the e-commerce field from the methods, theories, and devices perspectives. Based on the 77 journal articles reviewed in this study, we found that the experimental approach has been the dominant research method to investigate the application of various VR/AR technology in different e-commerce contexts from different theoretical views. Finally, future research agendas and the research limitations are presented.

Original language	English
Title of host publication	The Proceedings of 21st Wuhan International Conference on E-Business
Editors	Yiliu (Paul) Tu, Maomao Chi
Publisher	University of Calgary
Pages	346-354
Number of pages	9
ISBN (Electronic)	978-0-88953-482-7
Publication status	Published - 2022
Publication type	A4 Article in conference proceedings
Event	Wuhan International Conference on e-Business (WHICEB) - Wuhan (online), China Duration: 28 May 2022 → 29 May 2022

Conference

Conference	Wuhan International Conference on e-Business (WHICEB)
Country/Territory	China
City	Wuhan (online)
Period	28/05/22 → 29/05/22

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VR_AR Application in E-commerce
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title = "VR/AR Application in E-commerce: A Literature Review",

abstract = "Virtual Reality (VR) or Augmented Reality (AR) offers practitioners unprecedented opportunities to boom their businesses, such as in the e-commerce context. However, there is a lack of holistic understanding of the application of VR/AR in e-commerce based on the literature. To address the above research gap, the current study conducts a literature review on VR/AR research in the e-commerce field from the methods, theories, and devices perspectives. Based on the 77 journal articles reviewed in this study, we found that the experimental approach has been the dominant research method to investigate the application of various VR/AR technology in different e-commerce contexts from different theoretical views. Finally, future research agendas and the research limitations are presented. ",

author = "Hong Chen and Hongxiu Li",

year = "2022",

language = "English",

pages = "346--354",

editor = "Tu, {Yiliu (Paul)} and Maomao Chi",

booktitle = "The Proceedings of 21st Wuhan International Conference on E-Business",

publisher = "University of Calgary",

note = "Wuhan International Conference on e-Business (WHICEB) ; Conference date: 28-05-2022 Through 29-05-2022",

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T1 - VR/AR Application in E-commerce: A Literature Review

AU - Chen, Hong

AU - Li, Hongxiu

PY - 2022

Y1 - 2022

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AB - Virtual Reality (VR) or Augmented Reality (AR) offers practitioners unprecedented opportunities to boom their businesses, such as in the e-commerce context. However, there is a lack of holistic understanding of the application of VR/AR in e-commerce based on the literature. To address the above research gap, the current study conducts a literature review on VR/AR research in the e-commerce field from the methods, theories, and devices perspectives. Based on the 77 journal articles reviewed in this study, we found that the experimental approach has been the dominant research method to investigate the application of various VR/AR technology in different e-commerce contexts from different theoretical views. Finally, future research agendas and the research limitations are presented.

M3 - Conference contribution

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EP - 354

BT - The Proceedings of 21st Wuhan International Conference on E-Business

A2 - Tu, Yiliu (Paul)

A2 - Chi, Maomao

PB - University of Calgary

T2 - Wuhan International Conference on e-Business (WHICEB)

Y2 - 28 May 2022 through 29 May 2022

ER -

VR/AR Application in E-commerce: A Literature Review

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