Where AI and Design Meet - Designers’ Perceptions of AI Tools

Matilda Kalving; Ashley Colley; Jonna Häkkilä

doi:10.1145/3679318.3685388

Where AI and Design Meet - Designers’ Perceptions of AI Tools

Matilda Kalving
, Ashley Colley
, Jonna Häkkilä

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

20 Citations (Scopus)

21 Downloads (Pure)

Abstract

The creative industries are at a significant turning point, blurring the lines between human innovation and machine efficiency due to the advent of AI tools for design. This research addresses the design community’s reaction to generative AI’s rapid ascent. Involving both professionals and students, this paper uses a survey (n=49), focus groups (n=6), and interviews (n=6), to explore the perspectives on AI’s role in creative workflows, revealing a mix of enthusiasm and dread for its potential to enhance innovation and concerns about its fit in traditionally human realms. The prevailing view frames AI as a partner or co-worker in design, yet calls for ethical
considerations and transparent practices in its applications. This exploration aims to understand current designer attitudes and presents an initial framework for the adoption of AI tools in the designer’s workflow.

Original language	English
Title of host publication	NordiCHI '24: Proceedings of the 13th Nordic Conference on Human-Computer Interaction
Publisher	ACM
Number of pages	13
ISBN (Print)	979-8-4007-0966-1
DOIs	https://doi.org/10.1145/3679318.3685388
Publication status	Published - 13 Oct 2024
Externally published	Yes
Publication type	A4 Article in conference proceedings
Event	Nordic Conference on Human-Computer Interaction - Uppsala University, Uppsala, Sweden Duration: 13 Oct 2024 → 16 Oct 2024 https://www.nordichi2024.se/

Conference

Conference	Nordic Conference on Human-Computer Interaction
Country/Territory	Sweden
City	Uppsala
Period	13/10/24 → 16/10/24
Internet address	https://www.nordichi2024.se/

Funding

This research has been supported by the AWARE project, grant number 355694, funded by the Academy of Finland.

Keywords

human-AI collaboration
Design
AI applications
design tools
artifical intelligence

Access to Document

10.1145/3679318.3685388Licence: CC BY

Cite this

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title = "Where AI and Design Meet - Designers{\textquoteright} Perceptions of AI Tools",

abstract = "The creative industries are at a significant turning point, blurring the lines between human innovation and machine efficiency due to the advent of AI tools for design. This research addresses the design community{\textquoteright}s reaction to generative AI{\textquoteright}s rapid ascent. Involving both professionals and students, this paper uses a survey (n=49), focus groups (n=6), and interviews (n=6), to explore the perspectives on AI{\textquoteright}s role in creative workflows, revealing a mix of enthusiasm and dread for its potential to enhance innovation and concerns about its fit in traditionally human realms. The prevailing view frames AI as a partner or co-worker in design, yet calls for ethical considerations and transparent practices in its applications. This exploration aims to understand current designer attitudes and presents an initial framework for the adoption of AI tools in the designer{\textquoteright}s workflow.",

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AB - The creative industries are at a significant turning point, blurring the lines between human innovation and machine efficiency due to the advent of AI tools for design. This research addresses the design community’s reaction to generative AI’s rapid ascent. Involving both professionals and students, this paper uses a survey (n=49), focus groups (n=6), and interviews (n=6), to explore the perspectives on AI’s role in creative workflows, revealing a mix of enthusiasm and dread for its potential to enhance innovation and concerns about its fit in traditionally human realms. The prevailing view frames AI as a partner or co-worker in design, yet calls for ethical considerations and transparent practices in its applications. This exploration aims to understand current designer attitudes and presents an initial framework for the adoption of AI tools in the designer’s workflow.

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KW - Design

KW - AI applications

KW - design tools

KW - artifical intelligence

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Where AI and Design Meet - Designers’ Perceptions of AI Tools

Abstract

Conference

Funding

Keywords

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