Women developing and branding fitness products on the global market: The Method Putkisto Case

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Women and Exercise: the Body, Health and Consumerism
Editors	Eileen Kennedy, Markula Pirkko
Place of Publication	New York, London
Publisher	Routledge
Pages	44-59
ISBN (Print)	978-0-415-87120-4
Publication status	Published - 2010
Publication type	B2 Book chapter

Cite this

@inbook{84bae5f9e4e5422681e3ee9ac60f4e26,

title = "Women developing and branding fitness products on the global market: The Method Putkisto Case",

author = "J Parviainen",

year = "2010",

language = "English",

isbn = "978-0-415-87120-4",

pages = "44--59",

editor = "Eileen Kennedy and Markula Pirkko",

booktitle = "Women and Exercise: the Body, Health and Consumerism",

publisher = "Routledge",

address = "United Kingdom",

}