Women developing and branding fitness products on the global market: The Method Putkisto Case

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationWomen and Exercise: the Body, Health and Consumerism
    EditorsEileen Kennedy, Markula Pirkko
    Place of PublicationNew York, London
    ISBN (Print)978-0-415-87120-4
    Publication statusPublished - 2010
    Publication typeB2 Book chapter

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