“Wow-factors” for boosting business

Tero Reunanen, Marcus Penttinen, Arndt Borgmeier

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    5 Citations (Scopus)


    WOW, that’s great, what that company is doing. This comment is human factor in business context in its purest form. Wow-factor is something that won’t only separate the company from others, but separates it superiorly. Wow-factor is the factor that already exists in companies’ business and affects to people in many cases. It just needs to be found consciously, to be defined clearly and utilized better in order to enhance business and profits. In this article, we show different points of view about the Wow-factor in business context. Paper presents the ontology of the wow factor by utilizing literature review. Paper also presents a model for Wow-factor analyses in business. Article presents the idea of a new kind of factor for the corporate business development and brings up the overall concept of the Wow-factor in business models. Future research needs and actions are handled at the end of the article.

    Original languageEnglish
    Title of host publicationAdvances in human factors, business management, training and education - proceedings of the ahfe 2016 international conference on human factors, business management and society
    Subtitle of host publicationJuly 27-31, 2016. Walt Disney World®, Florida, USA
    PublisherSpringer Verlag
    Number of pages12
    ISBN (Print)978-3-319-42069-1
    Publication statusPublished - 2016
    Publication typeA4 Article in conference proceedings
    EventInternational Conference on Applied Human Factors and Ergonomics -
    Duration: 1 Jan 1900 → …

    Publication series

    NameAdvances in Intelligent Systems and Computing
    ISSN (Print)2194-5357


    ConferenceInternational Conference on Applied Human Factors and Ergonomics
    Period1/01/00 → …


    • Business development
    • Human factor
    • Moment of truth (MOT)
    • Point of interaction (POI)
    • Service engineering
    • Service science
    • Wow-Effect
    • Wow-Factor

    Publication forum classification

    • Publication forum level 1

    ASJC Scopus subject areas

    • Control and Systems Engineering
    • Computer Science(all)


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