Brand management and user-generated branding. A case study of a fashion retailer-manufacturer in Finland

    Aktiviteetti: Konferenssiesitelmä

    Description

    Contributors: Mesiranta Nina, Rökman Maija, Tuominen Pekka
    Aikajakso23 elok. 2011
    Tapahtuman otsikko21st Nordic Conference on Business Studies. "NFF 2011: A Practice about Practice", August 20-24, 2011. School of Business, Stockholm University
    Tapahtuman tyyppiOther
    Tunnustuksen arvoInternational