Electronic word-of-mouth in consumer fashion blogs

    Aktiviteetti: Konferenssiesitelmä

    Description

    Contributors: Kulmala Marianne, Mesiranta Nina, Tuominen Pekka
    Aikajakso28 syysk. 2011
    Tapahtuman otsikko19th International Colloquium in Relationship Marketing. "ICRM 2011: The Future of Relationship Marketing. A Technologically Connected Global Social Network", September 27-30, 2011. Saunders College of Business, Rochester Institute of Technology
    Tapahtuman tyyppiOther
    Tunnustuksen arvoInternational