Description
The term ‘self-media’ is well known in China, and almost unknown outside of it. With the arrival of the supper app WeChat in 2011, China has experienced burgeoning self-media, which have become extremely lucrative services in the field of information, education, leisure, and entertainment. Self-media create new jobs in the creative professions market, including journalism and high technology.The paper recounts the origins of the concept of self-media as proposed by Chinese researchers and distinguishes the term from the Western concept of WeMedia. Next, we identify the differences between self-media (on the one hand,) and traditional/online media (on the other). Then we analyze selected cases of self-media in terms of their history, founders, business models, audience, and role in society. Finally, we discuss the political and cultural factors affecting the milieu of self-media, their specifics and development opportunities in China and Russia.
| Aikajakso | 14 heinäk. 2022 |
|---|---|
| Tapahtuman otsikko | IAMCR Beijing 2022: Communication Research in the Era of Neo-Globalisation: Reorientations, Challenges and Changing |
| Tapahtuman tyyppi | Conference |
| Sijainti | Beijing, KiinaNäytä kartalla |
| Tunnustuksen arvo | International |