Understanding the Selection of Information Sources in an Industrial B2B Context

    Aktiviteetti: Konferenssiesitelmä

    Tapahtuman otsikkoInstitute for the Study of Business Markets (ISBM) Academic Conference 2014: Advances in Business-to-Business Marketing, July 30-31, 2014, San Francisco, CA, USA
    Tapahtuman tyyppiConference

    Country of activity

    • Yhdysvallat (USA)

    Publication forum classification

    • Ei tasoa

    Nature of activity

    • Tutkimuksellinen