Keyphrases
Sustainable Fashion
100%
Social-symbolic Work
100%
Fashion Influencers
100%
Food Waste
100%
Sociocultural Approach
100%
Marketing Research
25%
Documentary Data
12%
Interview Data
12%
B2B Marketing
12%
Salvation
12%
Thrift
12%
Business Use
12%
Modernity
12%
Waste Problem
12%
New Business Opportunity
12%
Novel Solutions
12%
Limited Attention
12%
Institutional Change
11%
Social Media Content
11%
Role of Social Media
11%
Digital Life
11%
Netnographic Study
11%
Sustainable Fashion Consumption
11%
Community Work
11%
Fashion Consumption
11%
Depth Interviews
11%
Cultural Change
11%
Identity Work
11%
Finland
11%
Consumption Patterns
11%
Micro-influencers
11%
Practice Work
11%
Social Sciences
Influencer
100%
Framing
100%
Marketing Research
66%
Framing Approach
33%
Modern society
33%
Cultural Change
12%
Community Action
12%
Finnish
12%
In-Depth Interview
12%
Institutional Change
12%
Finland
12%
Social Media Influencers
12%