Keyphrases
Gamification
100%
Virtual Reality
76%
Extended Reality
49%
Metaverse
49%
Augmented Reality
43%
Shopping
38%
Gamified
34%
Player Experience
31%
Virtual Technology
17%
XR Technologies
16%
Information Recognition
15%
IT Capability
14%
Social Interaction
14%
Shopping Context
13%
Interaction Effect
12%
Retail
12%
Between-subject
11%
Knowledge Sharing
11%
Inter-organizational Systems
11%
Positive Impact
11%
Ethics Learning
11%
Marketing Performance
11%
Subject Experiment
10%
Interactive Marketing
10%
Self-motion
10%
Consumer Behaviour
10%
Systematic Literature Review
10%
Social Media
10%
Gameful
9%
Experiment-based
9%
Perceived Value
9%
Ethical Considerations
8%
Role-play
8%
Ethics
8%
Mediating Role
8%
Firm Performance
8%
IT Firms
8%
Online Brand Community
8%
Marketing Practices
8%
Financial Performance
8%
Meta-analysis
8%
Consumer Experience
8%
Sociability
8%
Stakeholder Approach
7%
Product Line Design
7%
Reward-based Crowdfunding
7%
Service Delivery
7%
Intrinsic Need Satisfaction
7%
Crowdsourcing
7%
Fuzzy Sets
7%
Computer Science
Gamification
98%
Extended Reality
39%
Virtual Reality
30%
Augmented Reality
19%
Positive Effect
18%
Interaction Effect
17%
Information Systems
14%
Knowledge-Sharing
11%
Design Experiment
11%
Decision-Making
10%
Related Feature
9%
Laboratory Experiment
8%
game based learning
8%
Learning Experiences
8%
Artificial Intelligence
8%
Participatory Design
7%
Service Delivery
7%
Sensory Stimulus
7%
Virtual Technology
7%
service robot
7%
Gaming Experience
7%
Gaming Technology
7%
Wearable Device
7%
Qualitative Comparison
7%
Wearable Technology
7%
Organizational System
7%
Exploratory Study
7%
User Interaction
7%
Performativity
7%
Game Console
7%
Paying Attention
7%
Ethical dilemmas
7%
Real Experience
7%
Textual Information
7%
Social Dimension
7%
Social Experience
7%
Social Approach
7%
Extrinsic Motivation
7%
Intrinsic Motivation
7%
Fuzzy-Set Qualitative Comparative Analysis
7%
Fuzzy Set
7%
Audience Engagement
7%
Structural Equation
7%
Crowdsourcing Platform
7%
Blog
7%
Large Language Model
7%
Digital Environment
7%
Collected Data
5%
Social Sciences
Gamification
43%
Virtual Reality
40%
Literature Reviews
31%
Metaverse
25%
Augmented Reality
20%
Interorganizational
15%
Systematic Review
12%
Marketing Performance
11%
Scientific Methods
10%
Interactive Marketing
10%
Decision Making
9%
Firm Performance
9%
Laboratory Experiment
8%
Health Care Delivery
7%
Virtual Reality
7%
Statistics Education
7%
Consumer Behavior
7%
Skills Development
7%
Social Media Influencers
7%
Marketing Management
7%
Consumer Attitude
7%
Information Technology
7%
Narrative Method
7%
Influencer
7%
Meta-Analysis
7%
Intrinsic Motivation
7%
Extrinsic Motivation
7%
Ownership
7%
International Surveys
7%
Artists
7%
Robotics
7%
Ethics
7%
Self-Construals
7%
Consumer Experience
5%
Social Interaction
5%
Everyday Life
5%