Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use

Tommi Mahlamäki; Kaj Storbacka; Samuli Pylkkönen

doi:10.5220/0012204800003598

Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use

Tommi Mahlamäki, Kaj Storbacka, Samuli Pylkkönen

Tuotantotalous

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

66 Lataukset (Pure)

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023)
Toimittajat	Le Gruenwald, Elio Masciari, Colette Rolland, Jorge Bernardino
Kustantaja	SCITEPRESS
Sivut	224-230
Sivumäärä	7
Vuosikerta	3 : KMIS
ISBN (elektroninen)	978-989-758-671-2
DOI - pysyväislinkit	https://doi.org/10.5220/0012204800003598
Tila	Julkaistu - 2023
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	International Conference on Knowledge Management and Information Systems - Rome, Italia Kesto: 13 marrask. 2023 → 15 marrask. 2023

Julkaisusarja

Nimi	IC3K
ISSN (elektroninen)	2184-3228

Conference

Conference	International Conference on Knowledge Management and Information Systems
Maa/Alue	Italia
Kaupunki	Rome
Ajanjakso	13/11/23 → 15/11/23

Julkaisufoorumi-taso

Jufo-taso 1

Pääsy asiakirjaan

10.5220/0012204800003598Lisenssi: CC BY-NC-ND

Acceptance of Digital SalesFinal published version, 423 KBLisenssi: CC BY-NC-ND

https://urn.fi/URN:NBN:fi:tuni-202401041078Lisenssi: CC BY-NC-ND

Siteeraa tätä

Mahlamäki, T., Storbacka, K., & Pylkkönen, S. (2023). Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. teoksessa L. Gruenwald, E. Masciari, C. Rolland, & J. Bernardino (Toimittajat), Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023) (Vuosikerta 3 : KMIS, Sivut 224-230). (IC3K). SCITEPRESS. https://doi.org/10.5220/0012204800003598

Mahlamäki, Tommi ; Storbacka, Kaj ; Pylkkönen, Samuli. / Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023). Toimittaja / Le Gruenwald ; Elio Masciari ; Colette Rolland ; Jorge Bernardino. Vuosikerta 3 : KMIS SCITEPRESS, 2023. Sivut 224-230 (IC3K).

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title = "Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use",

author = "Tommi Mahlam{\"a}ki and Kaj Storbacka and Samuli Pylkk{\"o}nen",

year = "2023",

doi = "10.5220/0012204800003598",

language = "English",

volume = "3 : KMIS",

series = "IC3K",

publisher = "SCITEPRESS",

pages = "224--230",

editor = "Le Gruenwald and Elio Masciari and Colette Rolland and Jorge Bernardino",

booktitle = "Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023)",

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Mahlamäki, T, Storbacka, K & Pylkkönen, S 2023, Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. julkaisussa L Gruenwald, E Masciari, C Rolland & J Bernardino (toim), Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023). Vuosikerta 3 : KMIS, IC3K, SCITEPRESS, Sivut 224-230, International Conference on Knowledge Management and Information Systems, Rome, Italia, 13/11/23. https://doi.org/10.5220/0012204800003598

Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. / Mahlamäki, Tommi; Storbacka, Kaj; Pylkkönen, Samuli.
Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023). toim. / Le Gruenwald; Elio Masciari; Colette Rolland; Jorge Bernardino. Vuosikerta 3 : KMIS SCITEPRESS, 2023. s. 224-230 (IC3K).

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use

AU - Mahlamäki, Tommi

AU - Storbacka, Kaj

AU - Pylkkönen, Samuli

PY - 2023

Y1 - 2023

U2 - 10.5220/0012204800003598

DO - 10.5220/0012204800003598

M3 - Conference contribution

VL - 3 : KMIS

T3 - IC3K

SP - 224

EP - 230

BT - Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023)

A2 - Gruenwald, Le

A2 - Masciari, Elio

A2 - Rolland, Colette

A2 - Bernardino, Jorge

PB - SCITEPRESS

T2 - International Conference on Knowledge Management and Information Systems

Y2 - 13 November 2023 through 15 November 2023

ER -

Mahlamäki T, Storbacka K, Pylkkönen S. Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. julkaisussa Gruenwald L, Masciari E, Rolland C, Bernardino J, toimittajat, Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023). Vuosikerta 3 : KMIS. SCITEPRESS. 2023. s. 224-230. (IC3K). doi: 10.5220/0012204800003598