Addressing the consumer in standardised advertisements: linguistic cues in French and Finnish technology products' advertising texts

H.-K. Desavelle; S. Mäkinen

Addressing the consumer in standardised advertisements: linguistic cues in French and Finnish technology products' advertising texts

Julkaisun otsikon käännös: Addressing the consumer in standardised advertisements: linguistic cues in French and Finnish technology products' advertising texts

H.-K. Desavelle
, S. Mäkinen

Tutkimustuotos: Artikkeli › Tieteellinen › vertaisarvioitu

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Julkaisun otsikon käännös	Addressing the consumer in standardised advertisements: linguistic cues in French and Finnish technology products' advertising texts
Alkuperäiskieli	Englanti
Sivut	10 p
Julkaisu	Journal of Intercultural Communication
Numero	12
Tila	Julkaistu - 2006
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

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Addressing the Consumer in Standardised Advertisements_Final published version, 105 KB

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