Amplified eWOM in fashion blogs: A netnographic study

Nina Mesiranta; Marianne Kulmala; Pekka Tuominen

Amplified eWOM in fashion blogs: A netnographic study

Nina Mesiranta
, Marianne Kulmala
, Pekka Tuominen

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School
Toimittajat	Rita Paulo
Julkaisupaikka	Lisbon
Kustantaja	European Marketing Academy
Sivut	1-8
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Julkaisufoorumi-taso

Jufo-taso 0

Siteeraa tätä

Mesiranta, N., Kulmala, M., & Tuominen, P. (2012). Amplified eWOM in fashion blogs: A netnographic study. teoksessa R. Paulo (Toimittaja), Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School (Sivut 1-8). European Marketing Academy.

Mesiranta, Nina ; Kulmala, Marianne ; Tuominen, Pekka. / Amplified eWOM in fashion blogs: A netnographic study. Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. Toimittaja / Rita Paulo. Lisbon : European Marketing Academy, 2012. Sivut 1-8

@inproceedings{25eb30b2bde047a38636bf1bd8f1b5e7,

title = "Amplified eWOM in fashion blogs: A netnographic study",

author = "Nina Mesiranta and Marianne Kulmala and Pekka Tuominen",

year = "2012",

language = "English",

pages = "1--8",

editor = "Rita Paulo",

booktitle = "Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School",

publisher = "European Marketing Academy",

}

Mesiranta, N, Kulmala, M & Tuominen, P 2012, Amplified eWOM in fashion blogs: A netnographic study. julkaisussa R Paulo (Toimittaja), Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. European Marketing Academy, Lisbon, Sivut 1-8.

Amplified eWOM in fashion blogs: A netnographic study. / Mesiranta, Nina; Kulmala, Marianne; Tuominen, Pekka.
Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. toim. / Rita Paulo. Lisbon: European Marketing Academy, 2012. s. 1-8.

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Amplified eWOM in fashion blogs: A netnographic study

AU - Mesiranta, Nina

AU - Kulmala, Marianne

AU - Tuominen, Pekka

PY - 2012

Y1 - 2012

M3 - Conference contribution

SP - 1

EP - 8

BT - Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School

A2 - Paulo, Rita

PB - European Marketing Academy

CY - Lisbon

ER -

Mesiranta N, Kulmala M, Tuominen P. Amplified eWOM in fashion blogs: A netnographic study. julkaisussa Paulo R, toimittaja, Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22-25, 2012, USB-publications of Lisbon University, Business School. Lisbon: European Marketing Academy. 2012. s. 1-8