@inbook{a7c20ca492544cd8a739ea3e849fe957,
title = "Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends",
author = "Marc Riar and Korbel, {Jakob J.} and Nannan Xi and Sophia Meywirth and R{\"u}diger Zarnekow and Juho Hamari",
year = "2023",
month = jan,
day = "26",
doi = "10.1007/978-3-031-14961-0_14",
language = "English",
pages = "301--327",
editor = "Wang, {Cheng Lu}",
booktitle = "The Palgrave Handbook of Interactive Marketing",
publisher = "Palgrave Macmillan",
}