Building a conceptual model for brand meanings in wearable sports technology

Hilla Karamäki; Sonja Lahtinen; Pekka Tuominen

doi:10.1007/978-3-319-67913-6_16

Building a conceptual model for brand meanings in wearable sports technology

Hilla Karamäki, Sonja Lahtinen, Pekka Tuominen

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1
Toimittajat	Bilgin Mehmet
Julkaisupaikka	Cham, Switzerland
Kustantaja	Springer
Sivut	233-243
ISBN (painettu)	978-3-319-67913-6
DOI - pysyväislinkit	https://doi.org/10.1007/978-3-319-67913-6_16
Tila	Julkaistu - 2018
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	Eurasia Business and Economics Society Conference - Kesto: 1 tammik. 2018 → …

Julkaisusarja

Nimi	Eurasian Studies in Business and Economics
Numero	8/1
ISSN (painettu)	2364-5075

Conference

Conference	Eurasia Business and Economics Society Conference
Ajanjakso	1/01/18 → …

Tutkimusalat

brand meanings
brand relationships
wearable sports technology

Julkaisufoorumi-taso

Jufo-taso 0

Pääsy asiakirjaan

10.1007/978-3-319-67913-6_16

Siteeraa tätä

Karamäki, H., Lahtinen, S., & Tuominen, P. (2018). Building a conceptual model for brand meanings in wearable sports technology. teoksessa B. Mehmet (Toimittaja), Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1 (Sivut 233-243). (Eurasian Studies in Business and Economics; Nro 8/1). Springer. https://doi.org/10.1007/978-3-319-67913-6_16

Karamäki, Hilla ; Lahtinen, Sonja ; Tuominen, Pekka. / Building a conceptual model for brand meanings in wearable sports technology. Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. Toimittaja / Bilgin Mehmet. Cham, Switzerland : Springer, 2018. Sivut 233-243 (Eurasian Studies in Business and Economics; 8/1).

@inproceedings{2bd78ee806284b52951283c1819ba842,

title = "Building a conceptual model for brand meanings in wearable sports technology",

keywords = "brand meanings, brand relationships, wearable sports technology, brand meanings, brand relationships, wearable sports technology",

author = "Hilla Karam{\"a}ki and Sonja Lahtinen and Pekka Tuominen",

year = "2018",

doi = "10.1007/978-3-319-67913-6_16",

language = "English",

isbn = "978-3-319-67913-6",

series = "Eurasian Studies in Business and Economics",

publisher = "Springer",

number = "8/1",

pages = "233--243",

editor = "Bilgin Mehmet",

booktitle = "Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1",

note = "Eurasia Business and Economics Society Conference ; Conference date: 01-01-2018",

}

Karamäki, H, Lahtinen, S & Tuominen, P 2018, Building a conceptual model for brand meanings in wearable sports technology. julkaisussa B Mehmet (Toimittaja), Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. Eurasian Studies in Business and Economics, Nro 8/1, Springer, Cham, Switzerland, Sivut 233-243, Eurasia Business and Economics Society Conference, 1/01/18. https://doi.org/10.1007/978-3-319-67913-6_16

Building a conceptual model for brand meanings in wearable sports technology. / Karamäki, Hilla; Lahtinen, Sonja ; Tuominen, Pekka.
Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. toim. / Bilgin Mehmet. Cham, Switzerland: Springer, 2018. s. 233-243 (Eurasian Studies in Business and Economics; Nro 8/1).

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Building a conceptual model for brand meanings in wearable sports technology

AU - Karamäki, Hilla

AU - Lahtinen, Sonja

AU - Tuominen, Pekka

PY - 2018

Y1 - 2018

KW - brand meanings

KW - brand relationships

KW - wearable sports technology

KW - brand meanings

KW - brand relationships

KW - wearable sports technology

U2 - 10.1007/978-3-319-67913-6_16

DO - 10.1007/978-3-319-67913-6_16

M3 - Conference contribution

SN - 978-3-319-67913-6

T3 - Eurasian Studies in Business and Economics

SP - 233

EP - 243

BT - Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1

A2 - Mehmet, Bilgin

PB - Springer

CY - Cham, Switzerland

T2 - Eurasia Business and Economics Society Conference

Y2 - 1 January 2018

ER -

Karamäki H, Lahtinen S , Tuominen P. Building a conceptual model for brand meanings in wearable sports technology. julkaisussa Mehmet B, toimittaja, Eurasian business perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference, Vol. 1. Cham, Switzerland: Springer. 2018. s. 233-243. (Eurasian Studies in Business and Economics; 8/1). doi: 10.1007/978-3-319-67913-6_16