Abstrakti
Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.
Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
| Alkuperäiskieli | Englanti |
|---|---|
| Sivut | 1-13 |
| Sivumäärä | 13 |
| Julkaisu | Journal of Business Models |
| Vuosikerta | 7 |
| Numero | 2 |
| DOI - pysyväislinkit | |
| Tila | Julkaistu - 10 syysk. 2019 |
| OKM-julkaisutyyppi | A2 Katsausartikkeli tieteellisessä aikakauslehdessä |
Julkaisufoorumi-taso
- Jufo-taso 1