@inproceedings{c5d6aef6dc82497ba0789b9fd203f82e,
title = "Consumer engagement in an online brand community",
keywords = "consumer engagement, onlie brand community, consumer engagement, onlie brand community",
author = "Hanna Kurikko and Pekka Tuominen",
year = "2020",
doi = "10.1007/978-3-030-35051-2_11",
language = "English",
isbn = "978-3-030-35051-2",
series = "Eurasian Studies in Businee and Economics",
publisher = "Springer",
number = "12/2",
pages = "159--167",
booktitle = "Eurasian business perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference",
note = "Eurasia Business and Economics Society ; Conference date: 01-01-2020",
}