@inbook{51b2dc911d5741e0a89bcfa21e2d8f37,
title = "Customer-centric organization: Creating customer value for competitive advantage",
keywords = "customer-centricity, customer value, value creation, strategic marketing",
author = "Mika Yrj{\"o}l{\"a} and Harri Hokkanen",
year = "2024",
doi = "10.4324/9781032695969-7",
language = "English",
isbn = "9781032695907",
pages = "110--125",
editor = "Marco Arraya and Ferreira, \{Jo{\~a}o J.\}",
booktitle = "Business Competitiveness and Sustainability",
publisher = "Routledge",
address = "United Kingdom",
}