Customer value propositions and co-creation of service in multi-channel retail contexts

Timo Rintamäki; Lasse Mitronen

Customer value propositions and co-creation of service in multi-channel retail contexts

Tutkimustuotos: Konferenssiartikkeli › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda
Toimittajat	Evert Gummesson
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Pääsy asiakirjaan

http://www.naplesforumonservice.it/public/index.php?node=40&nm=Paper%2FPubblication

Siteeraa tätä

Rintamäki, T., & Mitronen, L. (2011). Customer value propositions and co-creation of service in multi-channel retail contexts. teoksessa E. Gummesson (Toimittaja), The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda http://www.naplesforumonservice.it/public/index.php?node=40&nm=Paper%2FPubblication

@inproceedings{293267d5833a477d9eb9f7b505185ee3,

title = "Customer value propositions and co-creation of service in multi-channel retail contexts",

author = "Timo Rintam{\"a}ki and Lasse Mitronen",

year = "2011",

language = "English",

isbn = "978-88-7431-525-3",

editor = "Evert Gummesson",

booktitle = "The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda",

}

Rintamäki, T & Mitronen, L 2011, Customer value propositions and co-creation of service in multi-channel retail contexts. julkaisussa E Gummesson (Toimittaja), The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda. <http://www.naplesforumonservice.it/public/index.php?node=40&nm=Paper%2FPubblication>

Customer value propositions and co-creation of service in multi-channel retail contexts. / Rintamäki, Timo; Mitronen, Lasse.

The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda. toim. / Evert Gummesson. 2011.

Tutkimustuotos: Konferenssiartikkeli › Scientific › vertaisarvioitu

TY - GEN

T1 - Customer value propositions and co-creation of service in multi-channel retail contexts

AU - Rintamäki, Timo

AU - Mitronen, Lasse

PY - 2011

Y1 - 2011

M3 - Conference contribution

SN - 978-88-7431-525-3

BT - The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda

A2 - Gummesson, Evert

ER -