@inproceedings{2efb6eebff9845e0bd6d4f9fa567c7f0,
title = "Customers{\textquoteright}value-creating roles and practices in virtual customer environments",
keywords = "Virtual customer environment, participant roles, practice theory, Virtual customer environment, participant roles, practice theory",
author = "Timo Rintam{\"a}ki and Elina N{\"a}rv{\"a}nen",
year = "2011",
language = "English",
isbn = "978-90-6814-185-6",
editor = "H.J.P. Timmermans",
booktitle = "18th Recent Advances in Retailing and Services Science Conference, San Diego",
}