Design and Competitive Advantage: The Case of Marimekko Oy, a Finnish Fashion Firm

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Alkuperäiskieli	Englanti
Otsikko	Management of Design Alliances: Sustaining Design-Based Competitive Advantage
Toimittajat	Margaret Bruce, Birgit Jevnaker
Kustantaja	John Wiley & Sons
Tila	Julkaistu - 1998
OKM-julkaisutyyppi	A3 Kirjan tai muun kokoomateoksen osa

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@inbook{48b9064a806e420b9d3574995c034576,

title = "Design and Competitive Advantage: The Case of Marimekko Oy, a Finnish Fashion Firm",

author = "Antti Ainamo",

year = "1998",

language = "English",

editor = "Margaret Bruce and Birgit Jevnaker",

booktitle = "Management of Design Alliances: Sustaining Design-Based Competitive Advantage",

publisher = "John Wiley \& Sons",

address = "United Kingdom",

}