Do people's user types change over time? An exploratory study

Ana Claudia Guimaraes Santos, Wilk Oliveira, Juho Hamari, Seiji Isotani

Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu

10 Lataukset (Pure)


In recent years, different studies have proposed and validated user models (e.g., Bartle, BrainHex, and Hexad) to represent the different user profiles in games and gamified settings. However, the results of applying these user models in practice (e.g., to personalize gamified systems) are still contradictory. One of the hypotheses for these results is that the user types can change over time (i.e., user types are dynamic). To start to understand whether user types can change over time, we conducted an exploratory study analyzing data from 74 participants to identify if their user type (Achiever, Philanthropist, Socialiser, Free Spirit, Player, and Disrupter) had changed over time (six months). The results indicate that there is a change in the dominant user type of the participants, as well as the average scores in the Hexad sub-scales. These results imply that all the scores should be considered when defining the Hexad's user type and that the user types are dynamic. Our results contribute with practical implications, indicating that the personalization currently made (generally static) may be insufficient to improve the users' experience, requiring user types to be analyzed continuously and personalization to be done dynamically.

OtsikkoProceedings of the 5th International GamiFIN Conference Levi, Finland, April 7-9, 2021
ToimittajatMila Bujić, Jonna Koivisto, Juho Hamari
TilaJulkaistu - 2021
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
Tapahtuma5th International GamiFIN Conference, GamiFIN 2021 - Virtual, Levi, Suomi
Kesto: 7 huhtik. 20219 huhtik. 2021


NimiCEUR Workshop Proceedings
ISSN (painettu)1613-0073


Conference5th International GamiFIN Conference, GamiFIN 2021
KaupunkiVirtual, Levi


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