Drivers of customer equity for service brand relationships

P Tuominen

Drivers of customer equity for service brand relationships

P Tuominen

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary
Toimittajat	H Timmermans
Kustantaja	The European Institute of Retailing and Services Studies
Sivut	1-16
ISBN (painettu)	90-6814-164-3
Tila	Julkaistu - 2006
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{b05257e03aca4acb83ff733616dee649,

title = "Drivers of customer equity for service brand relationships",

author = "P Tuominen",

year = "2006",

language = "English",

isbn = "90-6814-164-3",

pages = "1--16",

editor = "H Timmermans",

booktitle = "Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary",

publisher = "The European Institute of Retailing and Services Studies",

}

Drivers of customer equity for service brand relationships. / Tuominen, P.
Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary. toim. / H Timmermans. The European Institute of Retailing and Services Studies, 2006. s. 1-16.

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Drivers of customer equity for service brand relationships

AU - Tuominen, P

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 90-6814-164-3

SP - 1

EP - 16

BT - Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary

A2 - Timmermans, H

PB - The European Institute of Retailing and Services Studies

ER -