Early Product Design in Startups: Towards a UX Strategy

Laura Hokkanen, Kati Kuusinen, Kaisa Väänänen

    Tutkimustuotos: KonferenssiartikkeliScientificvertaisarvioitu

    8 Sitaatiot (Scopus)
    55 Lataukset (Pure)

    Abstrakti

    Startups often begin with minimal product versions to test and validate their product ideas as early as possible. Therefore, the first versions of
    the product need to be able to communicate the product idea to users in order to receive meaningful feedback. However, if user experience (UX) of the product
    is poor, users tend to concentrate on the disturbing user interface instead of the
    actual product idea. Thus, we suggest that startups should have a UX strategy
    from the beginning in order to understand their goals related to UX at different
    stages of product maturity. To this end, we conducted an interview study with
    eight Finland-based startups and 13 participants. Our results contribute towards understanding both needs for early UX design in startups as well as the
    restrictions for UX work that the scarce resources of startups induce. This work
    contributes to creating a UX strategy model for startups.
    AlkuperäiskieliEnglanti
    OtsikkoProduct-Focused Software Process Improvement
    Alaotsikko16th International Conference, PROFES 2015, Bolzano, Italy, December 2-4, 2015, Proceedings
    KustantajaSpringer International Publishing
    Sivut217-224
    Sivumäärä8
    ISBN (elektroninen)978-3-319-26844-6
    ISBN (painettu)978-3-319-26843-9
    DOI - pysyväislinkit
    TilaJulkaistu - 2015
    OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
    TapahtumaInternational Conference on Product-Focused Software Process Improvement -
    Kesto: 1 tammik. 2000 → …

    Julkaisusarja

    NimiLecture Notes in Computer Science
    Vuosikerta9459
    ISSN (painettu)0302-9743

    Conference

    ConferenceInternational Conference on Product-Focused Software Process Improvement
    Ajanjakso1/01/00 → …

    Julkaisufoorumi-taso

    • Jufo-taso 1

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