Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland

Saku  Mäkinen

Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland

Saku Mäkinen

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 31st European International Business Academy (EIBA) Annual Conference 2005
Tila	Julkaistu - 2005
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{98862c64242f4ed89cab68cb46b299a2,

title = "Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland",

author = "Saku M{\"a}kinen",

year = "2005",

language = "English",

booktitle = "Proceedings of the 31st European International Business Academy (EIBA) Annual Conference 2005",

}