@article{0a9f0a9bdb3e46ab870517bd41314b2b,
title = "Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image",
keywords = "Electronic Word-of-mouth, Emotions, Product Image, Word-of-mouth, Electronic Word-of-mouth, Emotions, Product Image, Word-of-mouth",
author = "Outi Tuisku and Mirja Ilves and Jani Lylykangas and Veikko Surakka and Sanna Ryt{\"o}vuori and Mari Ainasoja and Mikko Ruohonen",
year = "2017",
doi = "10.4018/IJEBR.2017100101",
language = "English",
volume = "13",
pages = "1--14",
number = "4",
}