Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches

Hilla Karamäki; Sonja Lahtinen; Pekka Tuominen

doi:10.1007/978-3-030-11872-3_24

Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches

Hilla Karamäki, Sonja Lahtinen, Pekka Tuominen

Kauppatieteet

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

1 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Otsikko	Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference
Toimittajat	Bilgin Mehmet
Julkaisupaikka	Cham, Switzerland
Kustantaja	Springer
Sivut	371-387
ISBN (painettu)	978-3-030-11871-6
DOI - pysyväislinkit	https://doi.org/10.1007/978-3-030-11872-3_24
Tila	Julkaistu - 2019
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	Eurasia Business and Economics Society Conference - Kesto: 1 tammik. 2019 → …

Julkaisusarja

Nimi	Eurasian Studies in Business and Economics
Numero	10/1
ISSN (painettu)	2364-5067

Conference

Conference	Eurasia Business and Economics Society Conference
Ajanjakso	1/01/19 → …

Tutkimusalat

ZMET-method
brand meanings
sports watches

Julkaisufoorumi-taso

Jufo-taso 0

Pääsy asiakirjaan

10.1007/978-3-030-11872-3_24

http://urn.fi/URN:NBN:fi:tuni-201906262253

Siteeraa tätä

Karamäki, H., Lahtinen, S., & Tuominen, P. (2019). Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches. teoksessa B. Mehmet (Toimittaja), Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference (Sivut 371-387). (Eurasian Studies in Business and Economics; Nro 10/1). Springer. https://doi.org/10.1007/978-3-030-11872-3_24

Karamäki, Hilla ; Lahtinen, Sonja ; Tuominen, Pekka. / Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches. Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference. Toimittaja / Bilgin Mehmet. Cham, Switzerland : Springer, 2019. Sivut 371-387 (Eurasian Studies in Business and Economics; 10/1).

@inproceedings{902267877d884844a9b0568c37002481,

title = "Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches",

keywords = "ZMET-method, brand meanings, sports watches, ZMET-method, brand meanings, sports watches",

author = "Hilla Karam{\"a}ki and Sonja Lahtinen and Pekka Tuominen",

year = "2019",

doi = "10.1007/978-3-030-11872-3_24",

language = "English",

isbn = "978-3-030-11871-6",

series = "Eurasian Studies in Business and Economics",

publisher = "Springer",

number = "10/1",

pages = "371--387",

editor = "Bilgin Mehmet",

booktitle = "Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference",

note = "Eurasia Business and Economics Society Conference ; Conference date: 01-01-2019",

}

Karamäki, H, Lahtinen, S & Tuominen, P 2019, Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches. julkaisussa B Mehmet (Toimittaja), Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference. Eurasian Studies in Business and Economics, Nro 10/1, Springer, Cham, Switzerland, Sivut 371-387, Eurasia Business and Economics Society Conference, 1/01/19. https://doi.org/10.1007/978-3-030-11872-3_24

Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches. / Karamäki, Hilla; Lahtinen, Sonja ; Tuominen, Pekka.
Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference. toim. / Bilgin Mehmet. Cham, Switzerland: Springer, 2019. s. 371-387 (Eurasian Studies in Business and Economics; Nro 10/1).

Tutkimustuotos: Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches

AU - Karamäki, Hilla

AU - Lahtinen, Sonja

AU - Tuominen, Pekka

PY - 2019

Y1 - 2019

KW - ZMET-method

KW - brand meanings

KW - sports watches

KW - ZMET-method

KW - brand meanings

KW - sports watches

U2 - 10.1007/978-3-030-11872-3_24

DO - 10.1007/978-3-030-11872-3_24

M3 - Conference contribution

SN - 978-3-030-11871-6

T3 - Eurasian Studies in Business and Economics

SP - 371

EP - 387

BT - Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference

A2 - Mehmet, Bilgin

PB - Springer

CY - Cham, Switzerland

T2 - Eurasia Business and Economics Society Conference

Y2 - 1 January 2019

ER -

Karamäki H, Lahtinen S , Tuominen P. Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches. julkaisussa Mehmet B, toimittaja, Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference. Cham, Switzerland: Springer. 2019. s. 371-387. (Eurasian Studies in Business and Economics; 10/1). doi: 10.1007/978-3-030-11872-3_24